Marketing

The world of online advertising is getting more complicated by the day. But two platforms still reign supreme for advertising a self-storage business online: Google and Facebook. While there are several ad and campaign types within these platforms, there are two that we feel are key to promoting local self-storage businesses. Keep reading for three […]

2021 has come and gone, leaving many of us with unanswered questions and looking down a long road of change. As a local business, it can be hard to keep up with all the changes, both personally and professionally. But that’s why Vivial is here—to help you navigate the ever-changing world of digital marketing. As

Paid advertising, specifically search engine marketing (SEM) and display advertising is a powerful tool that can provide local business owners tremendous value. However, it is often underutilized or underperforming due to its complexity when local businesses take it on internally. In this episode, Laura Cole (Vivial’s VP of Marketing) invites Dan Malloy, Vivial’s SEM Product

With holiday eCommerce sales expected to rise another 11.3%, finding ways to promote and sell your products and services online are most likely at the top of your priority list this year. Facebook Ads are one of the best avenues to capitalize on this trend and make sure your self-storage business is front and center

Online reviews are the new “word of mouth.” For years businesses relied on happy customers to relay their satisfaction to friends and family—aka, potential new customers—via word of mouth. But in today’s mobile world, word of mouth has been effectively replaced with online reviews. With easy access to the Internet, consumers have changed the way

Join Vivial’s Laura Cole (VP of Marketing) and Todd Renard (VP of Digital Product), as they dissect the anatomy of a Google search page. They break down the various components that local business owners need to be aware of on a search engine results page (SERP) and how to utilize them to their advantage. Listen

By now, everyone knows how to type in a search for products, services, or information on Google and other search engines. But did you know you don’t have to search with words? Visual Search allows you to take a photo and upload it to a search engine. The search engine will then generate results that