Generational Marketing for Self Storage

Generational Marketing for Self Storage

Self-Storage Marketing by Generation

Self-storage is a highly competitive industry, and to attract and retain customers, it’s essential to understand their needs and preferences. One important factor to consider is the generation of the customer. Each generation has its own unique characteristics, and by tailoring your marketing and sales efforts to appeal to specific generations, you can increase your chances of success. In this blog post, we’ll explore how to target different generations to maximize your self-storage business’ reach and growth.

Baby Boomers (born 1946-1964)

Baby Boomers are typically retirees or near retirement age. They often have more disposable income than younger generations and are more likely to be downsizing or looking for storage solutions for their recreational vehicles or boats. To attract this generation, focus on the security and climate control features of your facility, as well as the convenience of drive-up units. Advertise your facility as a safe and secure place to store their valuables and be sure to highlight any climate control options available, such as air conditioning and heating. Additionally, consider offering discounted rates for long-term rentals to attract this generation.

Generation X (born 1965-1980)

Generation X is often busy balancing work and family responsibilities. They value convenience and flexibility and are likely to be looking for self-storage solutions for their household or business needs. To attract this generation, offer online reservation and payment options, as well as flexible lease terms. Additionally, consider offering a mobile app that allows customers to access their storage unit and make payments on the go. By making the rental process as convenient and hassle-free as possible, you’ll appeal to this generation’s busy lifestyle.

Millennials (born 1981-1996)

Millennials are tech-savvy and value transparency and simplicity. They are also more likely to be moving frequently or have non-traditional living arrangements, such as renting or sharing a home. To attract this generation, make sure your facility has a strong online presence and offers easy, contactless rental options. Additionally, promote the safety and cleanliness of your facility to appeal to their needs. Offer virtual tours of your facility and make sure all your information is easily accessible and up to date on your website. Social media is a great way to reach this generation, so consider advertising on platforms like Instagram and Facebook.

Generation Z (born 1997-2012)

Generation Z are digital natives and are comfortable conducting most of their business online. They are more likely to be students or starting their first job and may be looking for short-term storage solutions. To attract this generation, make sure your website is user-friendly and mobile-optimized, and offer student discounts and short-term rental options. Additionally, consider offering a referral program to encourage customers to spread the word about your facility. This generation is also known to be environmentally conscious, so consider offering eco-friendly storage options to attract this demographic.


Target marketing to specific generations is an effective way to attract and retain self-storage customers. By understanding the unique characteristics of each generation and tailoring your marketing and sales efforts accordingly, you can increase your chances of success in the self-storage industry. Make sure to optimize your website for SEO and include keywords related to the target generations to ensure your facility comes up in relevant search results.

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