How to Build Your Self Storage Brand | Webinar Recap

how to build your self storage brand | SBOA self storage unlocked

Webinar Description

Does your self storage brand stand out in the crowd?

With so many self storage businesses trying to make a name for themselves, having a strong brand is crucial for your business to stand out from your competitors. In this episode of Self Storage Unlocked, our expert panelists offer their best tips to help you learn how to build your brand to get noticed!

Date: September 22, 2022               Length: 01:01:49

Topics and Questions Discussed

00:00:00 Intro

00:00:15 What is the SBOA?

00:02:00 Housekeeping and Introductions

00:13:20 What is the “secret sauce” when learning how to build your brand?

00:17:38 Designing; signage, logos and colors

00:23:20 The importance of branding call center software

00:25:24 Why your self-storage doors are important to your brand

00:27:14 How to make your website and location branding cohesive

00:30:50 A picture tells a thousand words… why accuracy is important

00:33:34 How will remote management affect your branding efforts?

00:39:35 Why consistency is important to your brand

00:46:48 What’s in a name when it comes to branding?

00:51:16 Do online rental conversion rates differ in age brackets?

00:53:20 Who is the decision maker on self-storage?

00:54:20 Building employee engagement around your branding

00:56:11 Fire Round: Best Branding Tips for new self-storage owners

Important Links

How to Build Your Brand Webinar Sponsors

How to Build Your Brand Webinar Panelists

Absolute Storage Management

Grace Totty
VP of Marketing
Absolute Storage Management


Holly Fiorello
Vice President of Marketing

everbrite coatings

Jackie Belau
Everbrite Coatings

blink signs

Steven Weber
National Sales
Blink Signs

Jessica Johnson
Vice President

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