September 22, 2026
Patchwork Labs Joins the SBOA's Growing Network of Verified Service Providers
The operator-built AI platform brings 24/7 call handling, payments, and call driven ad intelligence to SBOA members
Patchwork Labs didn't start in a software lab. It started because a self-storage operator got tired of answering calls late into the evening.
The founders were running Homegrown Storage, a portfolio of facilities in smaller markets, and kept running into the same problem: every missed call could be a missed move-in, but hiring more staff wasn't always the answer. So, they built a tool for themselves. Other operators kept asking if they could use it too, and that's how Patchwork became its own company.
That "operator first" mindset hasn't changed. Everything built by Patchwork gets tested in Homegrown's own facilities before it reaches customers.
What started as a way to answer every call has grown into an AI operating system for self-storage. It handles customer conversations around the clock, turns those conversations into tasks, routes work to the right teammate or vendor, tracks projects through completion, and keeps operators on top of what needs attention across their portfolio.
The newest Patchwork product focused on using those same conversations to make Google Ads smarter. Instead of treating every 60-second call as a conversion, Patchwork Ads understands what actually happened on the call and sends that signal back into the ad account. The number of revenue calls grows, while the cost per revenue call decreases.
Joining the SBOA feels like coming full circle. We built Patchwork for independent operators, and the SBOA has spent years helping those same operators compete with much larger portfolios through education, buying power, and community.
“We are excited to welcome Patchwork Labs to the SBOA family. What really stands out to me about Patchwork Labs is their approach to the self-storage industry. They were operators who developed their own technology to solve a real problem they were experiencing—and then brought that solution to the industry. That kind of entrepreneurial, problem-solving attitude is one of the things that makes self-storage such a great industry to be part of. I had the opportunity to host a webinar with Tyler from Patchwork Labs and GoLocal Interactive, another SBOA VSP, earlier this year. After that conversation, I knew Patchwork was an organization we needed to have alongside us as an SBOA Verified Service Provider.” – Jim Mooney Jr., President of the SBOA
We're excited to share what we're learning from thousands of storage conversations every day, learn from members who run their businesses differently than we do, and hopefully help a few more owners get their evenings back.
If you're curious, call Ava yourself at (707) 754-1658.
The founders were running Homegrown Storage, a portfolio of facilities in smaller markets, and kept running into the same problem: every missed call could be a missed move-in, but hiring more staff wasn't always the answer. So, they built a tool for themselves. Other operators kept asking if they could use it too, and that's how Patchwork became its own company.
That "operator first" mindset hasn't changed. Everything built by Patchwork gets tested in Homegrown's own facilities before it reaches customers.
What started as a way to answer every call has grown into an AI operating system for self-storage. It handles customer conversations around the clock, turns those conversations into tasks, routes work to the right teammate or vendor, tracks projects through completion, and keeps operators on top of what needs attention across their portfolio.
The newest Patchwork product focused on using those same conversations to make Google Ads smarter. Instead of treating every 60-second call as a conversion, Patchwork Ads understands what actually happened on the call and sends that signal back into the ad account. The number of revenue calls grows, while the cost per revenue call decreases.
Joining the SBOA feels like coming full circle. We built Patchwork for independent operators, and the SBOA has spent years helping those same operators compete with much larger portfolios through education, buying power, and community.
“We are excited to welcome Patchwork Labs to the SBOA family. What really stands out to me about Patchwork Labs is their approach to the self-storage industry. They were operators who developed their own technology to solve a real problem they were experiencing—and then brought that solution to the industry. That kind of entrepreneurial, problem-solving attitude is one of the things that makes self-storage such a great industry to be part of. I had the opportunity to host a webinar with Tyler from Patchwork Labs and GoLocal Interactive, another SBOA VSP, earlier this year. After that conversation, I knew Patchwork was an organization we needed to have alongside us as an SBOA Verified Service Provider.” – Jim Mooney Jr., President of the SBOA
We're excited to share what we're learning from thousands of storage conversations every day, learn from members who run their businesses differently than we do, and hopefully help a few more owners get their evenings back.
If you're curious, call Ava yourself at (707) 754-1658.
Written by:
Patchwork Labs
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