Lancaster, PA – June 2026 — SBOA Insurance announces the launch of Fortified, an industry-changing, performance-based tenant insurance program designed to help self-storage operators increase Net Operating Income (NOI) by turning tenant insurance conversion into a measurable revenue lever.
Unlike traditional tenant insurance programs that cap operator earnings regardless of performance, Fortified dynamically rewards higher conversion, allowing facilities to retain more revenue as participation increases. The result: insurance that actively supports revenue growth, not just lease compliance.
“Most tenant insurance programs are passive by design,” said David Myers, Head of SBOA Insurance at Alchemy Insurance Solutions. “Fortified changes that model entirely. We built this for operators who care about NOI, are serious about reducing their risk, and believe that better execution should be rewarded. When conversion improves, the economics improve and your liability risk goes down- plain and simple.”
Reframing Tenant Insurance as a Revenue Strategy
Fortified was created in response to a growing shift among independent and regional self‑storage operators who are looking beyond rent increases to drive profitability. By aligning incentives with operational performance, Fortified reframes tenant insurance from a commodity into a strategic revenue channel.
At its core, Fortified is:
“Enrollment rate is one of the most underutilized profit levers in self‑storage,” Myers added. “Fortified gives operators a way to turn that lever without raising rents or changing how their facility runs. It’s instant fuel for your bottom line.”
CompliVerify
Fortified’s built‑in compliance solution helps operators maintain consistently high tenant insurance participation without adding operational burden. By proactively identifying uninsured tenants and driving resolution through a hands‑off workflow, CompliVerify supports portfolio‑wide enrollment rates approaching 85% or even higher, enabling operators to fully realize the NOI potential of the Fortified program.
Concierge-Level Account Management: The Revenue Optimization Manager
Fortified is supported by a dedicated Revenue Optimization Manager (ROM) and expedited 24‑hour onboarding, providing operators instant access to a revenue optimization resource via text, phone, and email. This concierge‑level support helps ensure quick activation, ongoing optimization, and sustained NOI performance across each facility.
Powerful for all Operators
SBOA Insurance takes a focused approach on how Fortified is positioned. The program is best suited for operators who prioritize tenant insurance participation and are motivated to optimize performance over time. In today’s technological age, that shouldn’t create a barrier to a successful program.
“We don’t believe selling tenant insurance should involve complex messaging, selling or operational hardship,” said Myers. “Fortified is about showing what’s possible when insurance is treated as a growth strategy instead of a checkbox.”
A New Standard for Tenant Insurance
With Fortified, SBOA Insurance continues its history of innovation in the self-storage insurance space, introducing a model that competes on outcomes, not just price. By rewarding performance and offering choice, Fortified sets a new standard for how tenant insurance can support profitability and further reduce operator liability, all while providing valuable coverage to tenants.
Connect with SBOA Insurance at sboainsurance@alchemyins.com to learn more about Fortified.
Powered by Alchemy Insurance Solutions
SBOA Insurance continues to operate powered by Alchemy Insurance Solutions, reinforcing its foundation of underwriting expertise, strong carrier relationships, and advanced program management capabilities.
About SBOA Insurance
SBOA Insurance delivers innovative insurance solutions purpose built for the self-storage industry, including tenant insurance, commercial property insurance, and builder’s risk coverage. Recognized for 13 years as the Best Tenant Insurance provider by the ISS Best of Business Awards, SBOA Insurance is trusted by thousands of storage facilities nationwide. The company remains committed to helping operators boost revenue, stay compliant, and protect their customers with simple, reliable coverage.
Media Contact:
SBOA Insurance
Email: sboainsurance@alchemyins.com
Website: www.sboati.com