How to Audit Social Media Marketing for a Self Storage Business - Webinar Description
What better time than the new year to set a new, measurable social media marketing strategy for your self storage business!
But before you get started, you’ll want to take a look back at 2022 and see what worked and what didn’t. This is done with a social media audit. In this episode of Self-Storage Unlocked, our experts will discuss the benefits and considerations of doing a social media audit..
Date: January 5, 2023 Length: 00:58:06
Topics and Questions Discussed
00:02:00 Housekeeping & Introductions
00:08:00 How to get started on a social media audit
00:13:20 Social media Business to Business vs. Business to Consumer
00:18:00 Geofencing and privacy concerns
00:20:32 Using an outside marketing company: defining and planning your social media goals
00:25:40 Content strategy
00:27:25 When/where/what/how to post on social media
00:32:10 What are social media conversions and how do I get them?
00:33:30 Tools for scheduling social media posts
00:36:20 Should I follow my competitors on social media?
00:39:20 How much of my content should contain sales pitches?
00:40:15 Facebook vs. Google and your self-storage business
00:44:00 Keeping your business listings on search engines up to date
00:46:00 TikTok made me buy it!
00:47:00 Self-Storage business social marketing examples
00:49:58 Social media trends right now
00:51:00 Hiring a social media influencer
00:54:00 Making a video for social media
00:56:19 What is the Self-Storage Business Owner’s Alliance (SBOA)?