The Storage Group Partners with the Self Storage Hawaii unConference

Hawaii sea shore

The Storage Group has announced its partnership with the Self Storage Hawaii unConference. The Hawaii unConference will be held October 18-24, 2020 on the Big Island of Hawaii at the Waikoloa Beach Marriott Resort and Spa. The Hawaii unConference founder and organizer is none other than Tron Jordheim, with Jordheim Consulting and Self Storage Strategies. Tron is thrilled to bring back the unConference after several years of hosting this successful event in Hawaii, during the recession.

For Tron, the concept of the unConference has always been simple, “It’s about bringing together an intimate group of people in the self storage industry, to connect on a deeper level than what you’d typically see at the larger conferences, and build a foundation for lasting business relationships between self storage owners, operators, managers, and service providers.” The background of the beautiful island of Hawaii fosters the Aloha spirit that is at the core of this event, in creating fun memories and business solutions. Tron says, “Now seemed like the right time to bring back the unConference to the industry. Through my consulting work, I’ve seen a large uptick in self storage owners looking for solutions in this increasingly competitive market, and are seeking the right connections to make it happen.”

Steve Lucas, CEO and Partner of The Storage Group, a digital marketing and rental suite software provider celebrating 10 years in the industry, immediately saw this as an opportunity to bring independent owners and service providers together in a small setting, to tackle the challenges that exist in today’s industry. Steve states, “I’ve had the pleasure of knowing Tron since my introduction to self storage, and have aimed to create alliances with him whenever possible. When I heard of Tron’s latest endeavour for the unConference, we took action and expressed our interest to support and promote this conference. As a service provider, we enjoy connecting with attendees at a level that surpasses casual booth talk, and actually understanding the deep pain points of owners and operators to align our business strategies and create solutions, where there were none before.”

The unConference will intertwine work and pleasure. Attendees will enjoy a genuine Hawaiian food reception, take part in service projects and fundraisers that support foundations such as, Kure It Cancer Research and Science Camps of America, spend a leisurely day exploring the island with fellow attendees or relax with a mai tai on the beach. Most importantly, attendees will take part in interactive educational sessions with top consultants, experts, and disruptors in the industry. Simply put, this is an event for self storage VIP’s. Attendance is capped at around 100 attendees, and registration is on a first come, first serve basis and is open now.

For more information or to register for the Self Storage Hawaii unConference, please visit You can also contact Tron Jordheim for more information at The original Press Release can be found at

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