Search Engine Optimization (SEO) is a foreign term to many self storage facility owners, and because of that justifying spending money on it can be difficult. However, SEO is a valuable resource that can get your facility a step above the competitors, and bring your business to the next level. Understanding the value of SEO is important for self storage facility owners to make the most of it.
One of the most substantial values in SEO is that it increases traffic to your website. By adding keywords to your website content and backend data, SEO will drive traffic to your website. This not only increases new customers for your facility, but it also helps your company rank on the search engine results pages (also known as SERP in the digital marketing world). When a potential customer searches for self storage online, your website will appear earlier on in the results page when it is optimized for SEO. The higher up it ranks, the more potential tenants will see it.
The more potential tenants that see your business in search results, the more awareness your business will have. This is another benefit of search engine optimization. More awareness means more people will know of your company, and what you offer. More knowledge leads to more customer conversions, thus increasing sales and revenue.
If you sign up for marketing services at Easy Storage Solutions, we look at your current (or non-existing) website and optimize it to create a better, faster, more visually appealing website for your company. This increases user experience for your website traffic and in turn, leads to more tenants. We also help you set up a Google Business Page, so people searching for your facility can quickly get the information they need. All of this leads to a better experience online and drives satisfied people.
Overall, the considerable changes that SEO makes, from higher search engine ranking, an optimized website, and an increase in satisfied online traffic, will all lead to higher conversion rates for your self storage facility. SEO is an ongoing process, as the digital world is always changing, and so are the keywords and phrases people are searching to find your storage facility. The process of adding SEO services is not for instant results but instead, think of it as a partnership that helps your facility continue to grow and flourish.
To learn more about the valuable process of SEO check out our other blogs that explore various marketing concepts and other industry information in depth. Here at Easy Storage Solutions, we are always happy to explain concepts and answer questions as well, so feel free to contact us with any questions you may have.