Storage for Rookies Gets a Makeover

Storage for Rookies Gets Makeover

Storage Business Owners Alliance (SBOA) Introduces the All-New SBOA Storage for Rookies Program: Navigate the Self-Storage Landscape Confidently with Help from the Experts

Birmingham, MI, January 30, 2024 – The Self-Storage Business Owners Association (SBOA) is excited to reveal the Storage for Rookies makeover for its webinar series in 2024. Designed to guide and empower newcomers in the self-storage industry, this comprehensive program offers invaluable insights and tools to navigate every facet of the business journey.

Embarking on a journey into the self-storage industry can be both exciting and challenging. To address this, the SBOA proudly presents a series of revamped sessions, covering crucial aspects of setting up, operating, and maximizing revenue in the self-storage business.

Session 1 – February 7: Getting In

This foundational session covers critical aspects of setting up your self-storage business, including establishing the business, crafting the operating agreement, understanding supply and demand, underwriting, proformas, due diligence, feasibility studies, and strategies for buying self-storage properties.

Session 2 – February 21: Critical Timelines

Delving into the crucial timelines of the self-storage journey, this session covers everything from the letter of intent to close, vendor selection, hiring and training staff, and planning the grand opening or management takeover.

Session 3 – March 6: Operations & Marketing

Focused on day-to-day operations, this session explores routine task schedules, digital and community-based marketing strategies, revenue management best practices, and using audits to track performance.

Session 4 – March 27: Scaling & Maximizing Revenue

Guiding participants through the growth phase, this session addresses acquisition strategies, building infrastructure, leveraging technology, and understanding financial benefits like cost segregation.

Standard Ticket Prices & Enhanced Membership Benefits

Standard ticket prices for individual sessions are $75, or participants can opt for the entire series at $200. SBOA Enhanced Members enjoy an exclusive 50% discount on standard ticket prices, making this invaluable series even more accessible for those looking to venture into the self-storage industry.

Special Add-On Session – April 17: Selling Your Storage Business

(Not Included in Series Tickets) This special session explores the process of selling your property and covers critical topics, including preparing for sale, seller financing, listing options, and understanding 1031 Exchange. This ticket is $25 for those who buy the Series ticket or $75 for a one-time General Admission ticket.

Don’t miss this unparalleled opportunity to kickstart or advance your self-storage journey. Secure your tickets today and unlock the knowledge to navigate the self-storage industry with confidence and success. Click here for the full agenda and registration details.

For media inquiries, please contact:

Iris Czygan
Marketing Manager

About The SBOA:

The Self-Storage Business Owners Association (SBOA) is a leading organization dedicated to supporting and empowering self-storage owners and professionals. With a commitment to education and industry excellence, SBOA provides resources, networking opportunities, and educational programs to foster success in the dynamic self-storage business. Learn more at

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